“To protect, to keep watch, to defend. For Clevelanders, this is a way of life. We fight together for what we believe in. And if we get knocked down, we pick each other right back up and keep fighting. We’re resilient, hard working and loyal – to this city and to each other. That’s what it means to be Cleveland Guardians.”
CLEVELAND – The Cleveland MLB team officially has its new name.
The team announced Friday Morning that is will be changing its name from the Cleveland Indians to the Cleveland Guardians through a video posted to its Twitter account. The name will begin to go into effect following the conclusion of the 2021 season.
“We are excited to usher in the next era of the deep history of baseball in Cleveland,” team owner and chairman Paul Dolan said through the team’s press release. “Cleveland has and always will be the most important part of our identity. Therefore, we wanted a name that strongly represents the pride, resiliency and loyalty of Clevelanders.
“Guardians’ reflect those attributes that define us while drawing on the iconic Guardians of Traffic outside the ballpark on the Hope Memorial Bridge. It brings to life the pride Clevelanders take in our city, and the way we fight together for all who choose to be part of the Cleveland baseball family. While ‘Indians’ will always be a part of our history, our new name will help unify our fans and city as we are all Cleveland Guardians.”
Progressive Field in the background when facing the 43-foot “Guardians of Traffic” that have stood tall for nearly 100 years on the Hope Memorial Bridge. These sculptures are meant to symbolise progress, a concept that’s now trickling over the city’s baseball team.
Cleveland first announced last summer that it would begin having conversations with local community, members and Native American groups about the possibility of a name change. The organization announced in December that it was beginning a search for its fifth name in franchise history–and first change since 1915.
“Since the announcement to change the name in December, our team has been hard at work to ensure we pick a name that our community, fans, partners, employees and players will be proud to have represent Cleveland Baseball,” Cleveland’s president of business and discussions, we identified a few key themes that were most important to fans –connect to the city of Cleveland, honour our rich baseball history and unite our community — and we believe Guardians upholds all three of those pillars.”
This research included approximately 1,200 nickname options, 40,000 fans surveyed and 140 hours dedicated to interviewing those fans, community leaders and front office personnel. What ultimately was decided was to begin a new chapter with some sense of continuity.
The Cleveland Guardians will boast the same blue and red color scheme we’ve grown familiar with. The organization wanted the script to be similar to what it has been for the last 75 years but decided to make slight changes to mimic the structural architecture of the Hope Memorial Bridge, imitating the trusses of the bridge’s underside. On the road, the team will continue to sport “Cleveland” across its chest, while “Guardians” will be printed on the home jerseys.
“This is a historic moment for our franchise, and we are excited for our players and staff to debut our new team name and look in 2022,” Cleveland’s president of baseball operations Chris Antonetti said. “We look forward to our team proudly representing the city of Cleveland as the Guardians. Our club will strive to unite and inspire our entire community.”
- The new Diamond C is an evolution of our classic Block C, and respects the tradition and heritage of Cleveland baseball.
- The C stands tall – just as the Guardians of Traffic stand watch over our ballpark and city – and draws from the ascending diamond motifs at the top of each Guardian pylon.
- The weight of the C is bold and its tapered shape is inspired by the letterforms from the 1920 and 1948 World Series champions.
- The Fastball logo embodies what it means to be a Cleveland Guardian in its strong, yet simple design.
- It is inspired by both the helmets and wings of Hope Memorial Bridge’s Guardians statues that keep watch over the city.
- The G purposefully wraps around and protects the baseball — guarding everything that makes this game great.
- It is also a nod to the split-finger fastball — a tribute to our strong pitching heritage.
- Our Bridge Print alphabet is derived from the Diamond C and will be used as a supporting element on our home and away jerseys.
- The new font represents the unique characteristics of Cleveland with angular letters and numbers that mimic the architecture of the Hope Memorial Bridge and the Guardian of Traffic.
- We will maintain the red, white and navy colour scheme that has been part of our organization for more than 80 years to honour our rich baseball heritage.
- These colours also serve as a nod to baseball as America’s past time.
For The Fans
Our fans are at the heart of this decision. We heard this name often from our fans as a top contender because of it’s connection to the iconic Cleveland landmark – The Hope Memorial Bridge that stands just outside of our ballpark where the Guardians of Traffic have become a symbol of the city’s resiliency.
We are thankful for all of the input we received from our fans throughout this process, including:
- 140 hours of interviews with fans, community leaders and front office personnel
- More than 40,000 fans surveyed
- 4,000 fans sign up to participate in research via team name website