Giants Join State Government’s Her for the Game Campaign

Giants Join State Government’s Her for the Game Campaign

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The Adelaide Giants have joined the campaign to disrupt the link between sport and gambling.

The Giants have joined the Here for the Game initiative for the next three years in a strong defence against the normalisation of sports betting.

 

“We’re here for the game, not the gambling,” says Giants General Manager Nathan Davison.

 

The Giants join other prominent South Australian sports clubs in the campaign – Adelaide United and the Adelaide 36’ers.

 

Minister for Human Services Nat Cook is delighted to welcome the Giants to the campaign.

 

“Sports betting is increasingly creeping into our everyday lives to become the fastest-growing form of gambling in South Australia,” Minister Cook says.

 

“I’m concerned about the impact this is having on our community and the fact today’s young people don’t know a world without the current saturation of gambling advertising.

“This campaign, along with the helpful resources such asa how-to guide on talking to children about the risks of gambling, will help parents to start a conversation with their kids.”

Nathan Davison says he’s happy the Giants are involved in this program.

“There’s a lot of fun to be had at the ballpark beyond gambling. It’s really hard to have a bad time when you come to an Adelaide Giants game,” he says. “We’d like to continue to highlight that.”

 

The Giants are set to welcome fans to Dicolor Australia Stadium at West Beach for eight games in an eleven day stretch, starting Thursday 8 December.

 

The Here for the Game advertising campaign challenges cultural norms around sport and gambling in the community, encouraging young people, their parents and their peers to focus on the positive aspects of sport – such as the atmosphere and creating memories – rather than gambling during events.

 

This year’s campaign will include messaging at grounds, on radio, outdoor, online and social media featuring player ambassadors from the Giants, 36’ers and Adelaide United. The Giants’ player ambassador is Jordan McArdle.

 

 

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