PLUS Names Pillar Partner, Anchoring the launch of Korean Golf Club in LIV Golf

Darren Andrews – Ozsports Radio Journalist

Korean Golf Club Announces Founding Sponsorship with PLUS as First Official Brand Partner.

NEW YORK / SEOUL January 29, 2026 – Korean Golf Club (KGC) of the LIV Golf League today announced historic sponsorship with PLUS, marking the team’s first official sponsorship since debuting their new rebrand earlier this year. PLUS, branding will feature prominently across the Korean Golf Club’s 2026 player kits as the 2026 LIV Golf season kicks off February 4-7 at Riyadh Golf Club.

Read More PLUS Names Pillar Partner, Anchoring the launch of Korean Golf Club in LIV Golf

Cricket’s T20 Evolution: Entertainment Over Tradition

Cricket’s T20 evolution is one of the clearest examples of a sport deliberately choosing entertainment-first – and largely succeeding – while still wrestling with what it means for tradition.

The case for entertainment

T20 has done what cricket desperately needed in the 2000s:

  • Saved attention spans in a world of streaming, social media, and instant highlights.
  • Brought in new audiences – families, kids, casual fans, and people who’d never sit through five days of Test cricket.
  • Commercially transformed the game, giving players viable careers through leagues like the IPL, BBL and others.
  • Made cricket global – friendly: a full match in three hours fits modern life far better than a day (or five).

From a pure survival standpoint, T20 didn’t just modernise cricket – it future proofed it.

The cost to tradition

  • Reduced nuance: field placements, long spells, patience, and attritional batting matter less.
  • Format imbalance: young players increasingly grow up training for T20 skills
  • scoops, slower balls, power hitting-sometimes at the expense of defensive technique.
  • Calendar congestion: franchise leagues can overshadow international cricket, bilateral series.
  • Homogenisation: pitches, strategies, and even commentary can feel similar across leagues.

The fear isn’t that T20 exists -it’s that it becomes the default, slowly hollowing out Tests and even ODI’s.

Where T20 actually helps tradition

Ironically, T20 has also:

  • Funded Test cricket, especially in smaller nations.

  • Created stars who later draw audiences to longer formats.

  • Lowered the entry barrier—once someone loves T20, some do graduate to appreciating Tests.

The issue isn’t entertainment vs tradition—it’s balance and governance.

My take: T20 is a gateway, not the enemy

T20 isn’t killing cricket. Poor scheduling, weak Test promotion, and uneven financial models are bigger threats.

If managed well:

  • T20 = the hook

  • ODIs = the bridge

  • Tests = the soul

Cricket doesn’t need to choose between fireworks and five-day epics. It just needs to stop pretending one can replace the other.